Project Overview
Project Name | myCRM for Insurance – A CRM solution tailored for companies in the insurance sector (brokers and insurers)
Recipient Organization | MYPARTNER – CONSULTORIA INFORMÁTICA S.A.
Total Investment | 486.209,30 €
European Union Financial Support | 333.400,66 €
Main Goal
The insurance industry is undergoing a profound digital transformation, requiring highly customized CRM solutions tailored to its specific needs.
The myCRM for Insurance project, developed under the Norte 2030 program, aims to address this challenge with an innovative solution based on Artificial Intelligence and Big Data. This platform focuses on user experience personalization, operational efficiency, and integration with other systems, while also tackling regulatory compliance and data security challenges. The goal is to position myCRM for Insurance as a benchmark in the sector, driving technological modernization and enhancing the competitiveness of Portuguese insurance companies.
Activities
myPartner has been implementing a continuous set of communication and dissemination actions under the Norte 2030 program, aiming to promote the myCRM for Insurance solution. These ongoing initiatives include events, digital presence, and multichannel campaigns, targeting both national and international markets in order to position the solution within its target audiences.
Expected/Achieved Results
Through its application to the Norte 2030 program, myPartner aims to achieve significant results in technological innovation, international competitiveness, and the enhancement of its digital assets. By developing the myCRM for Insurance solution, the company seeks to strengthen its differentiation in the insurance sector, promoting personalization, efficiency, and technological integration. In parallel, the solution is expected to expand its presence in international markets and ensure the structured dissemination of results, contributing to the modernization of the sector and the strategic positioning of the company.